"In new media, we don't manage projects—we orchestrate ecosystems where technology, creativity, and humanity conspire to create meaning. Every constraint is an invitation, every crisis a teacher, every collaboration a chance to discover what we came here to learn."
(Margherita Pogliani)
This course doesn't just teach new media management—it transforms how students see leadership, creativity, collaboration, and themselves.
Why? Because, New Media Management is the art of orchestrating cross-functional teams—editorial, creative, technical, commercial, marketing—into seamless ecosystems where content meets strategy, platforms meet audiences, and collaboration creates innovation. This course teaches students to lead at the intersection of creativity and execution, vision and feasibility, storytelling and business.
Unlike traditional management courses that separate creative from technical, editorial from commercial, this course integrates all functions—because that's how new media actually works.
(Margherita Pogliani)
This course doesn't just teach new media management—it transforms how students see leadership, creativity, collaboration, and themselves.
Why? Because, New Media Management is the art of orchestrating cross-functional teams—editorial, creative, technical, commercial, marketing—into seamless ecosystems where content meets strategy, platforms meet audiences, and collaboration creates innovation. This course teaches students to lead at the intersection of creativity and execution, vision and feasibility, storytelling and business.
Unlike traditional management courses that separate creative from technical, editorial from commercial, this course integrates all functions—because that's how new media actually works.
- Lecturer: Margherita Pogliani